As ‘keeper of the winter’, Unox feels the responsibility to make winter a warm time that many can enjoy. But a nice winter is not self-evident for everyone.
This winter brings great challenges for many people due to high energy costs and inflation. This increases the pressure on the Voedselbank; the number of customers is expected to increase by 40% compared to last winter.
The goal is to create a campaign in which Unox, as one of the Netherlands’ largest food manufacturers, can play an essential role in the lives of people who need it this winter.
To do this Unox joined forces with Iglo, Hak and Bolletje and set up the Winter Collective to provide nutritious products to people in need in the Netherlands. Together they donate extra products for the Voedselbank and call on more food producers to join. Competitors unite their forces for Dutch people who can use an extra helping hand #samendewinterdoor.
Unox is now using the budget that was allocated for extra marketing activities this winter where it is most needed. The Winter Collective has been set up and is focused on extra production of soups for the Food Bank.
