Stabilo from Mike & Jochem on Vimeo.
STABILO – BACK 2 SCHOOL
STABILO asked us to come up with an online campaign to be top of mind with students and parents in the run-up to the new school year. An important moment in which students and their parents purchase new writing products for the new school year.
We decided to reach the target group with the help of three influencers: De Kleine Youtuber, Levy Jansen and Beau Potman. We created a video with the layout of an Instagram carousel, in which the three influencers interact. With special effects we ensure a wow effect for the viewer. The result is a video with enormous thumb-stopping power.
The wow effect caused a huge positive sentiment and the video itself has now been viewed 500,000 times.