MAIN_TVC_[Eva]_1 from Yune websites on Vimeo.
MAIN_TVC_[Daan] from Yune websites on Vimeo.
MAIN_TVC_[Alize] from Yune websites on Vimeo.
MAIN_TVC_[Anna] from Yune websites on Vimeo.
MAIN_TVC_[Eva]_1 from Yune websites on Vimeo.
MAIN_TVC_[Daan] from Yune websites on Vimeo.
MAIN_TVC_[Alize] from Yune websites on Vimeo.
MAIN_TVC_[Anna] from Yune websites on Vimeo.
NPO asked us to come up with a suitable campaign to give the new thriller series “Ik weet wie je bent” a kick-start before the launch. The series always tries to mess with your head and aims to get you on the wrong track.
In order to let everyone experience how awkward the situations are, where the characters are and how stifling the dilemmas can be, we have come up with ‘THE MORAL QUESTIONS’. These are questions in which everyone can empathize and where you have to think twice what answer you would give. The campaign aired not only on TV, but also in an online environment and in the streets by (digital) shelter displays.